Consumer Brand

Consumer Brand

Increases Leads and Conversions Through Improved Persona Targeting

Faced with the challenge of increasing year-over-year revenue by $100 million, a Fortune 100 consumer electronics company turned to Predictive Science for help discovering new leads to boost revenue. Predictive Science identified new personas and optimal marketing channels for each personal leading to a 20% increase in leads and 2-5% increases in conversion rates.

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