The firm was trying to put their information to work by teasing out novel patterns, driving productivity, and creating new solutions. In an increasingly customer-centric world, the ability to capture and use customer insights to shape products, solutions, and the buying experience is critically important. Working close our Data Science team we were able to help layout data strategy and use its customer data as strategic assets. Using big data and an array of proprietary algorithms to help the client build data-driven products and scores, giving clients a new niche market that can allow the company to build a competitive advantage. The results, after implementation, included a 5% increase in sales from launch and, most importantly, a much-improved product offering.