Healthcare Provider Uncovers New Personas and Increases Revenues

Healthcare Provider Uncovers New Personas and Increases Revenues

A leader in healthcare service company used Predictive Science technology to discover personas for the launch of a new health product. Using Predictive Science technology, they identified new, feature conscious, non-health user personas as well as ways to uniquely target them, increasing Search engine marketing (SEM) and digital campaign impressions by 15.5% and total campaign revenues by 2.5%.

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