Retail Chain Adopts Analytics to Speed its Digital Transformation

Retail Chain Adopts Analytics to Speed its Digital Transformation

Declining footfall and revenue were a concern to our client, which managed a number of markets, and the individual traders themselves. After detailed research, using analytics and predictive science, they identified new, feature conscious, non-retail user personas as well as ways to uniquely target them to build an improved retail offer across the entire market portfolio. This included a self-analysis tool that allowed the manager to evaluate their strengths and weaknesses and introduced more professionalism into their businesses. Follow up visits confirmed a vast improvement in the sales of all the market, increasing search engine marketing (SEM) and digital campaign impressions by 15.5% and total campaign revenues by 2.5%.

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