Mobile Technology Identify New Market to increase Market Share

Mobile Technology Identify New Market to increase Market Share

Over 60%  in emerging market still can't afford a $700 phone and these customers are not bond to any brand, meaning a huge potential for market share increase. A leading cell phone provider engaged with TKG analytic team to analyze their competitor’s customer journey to identify underserved customers who were most likely to buy. TKG applied look-alike modeling techniques to identify market segment patterns behind a potential 500 mm potential market. 

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