Well-defined problems lead to breakthrough solutions. When developing new products, processes, or even businesses, most companies aren't sufficiently rigorous in defining the problems they're attempting to solve and articulating why those issues are important. TKG works closely with its clients to define the business goal and identify opportunity. A business goal can be a desire to increase sales, user experience, retention, digital presence, market share or reduce attrition. For more details read the business cases we solved and provided value in the past.