Who We Are

Leadership

Our leadership team brings decades of combined experience in product commercialization, market expansion, technology, and strategic partnerships. We are committed to helping companies successfully launch products, enter new markets—especially in Africa—and achieve sustainable growth.

El D. - CEO of Tropikia Group, Product Commercialization Expert

El D.

Chief Executive Officer

Decades of experience in product commercialization and strategic market expansion.

Sarah Johnson - Chief Commercial Officer at Tropikia Group, Market Expansion Expert

Sarah Johnson

Chief Commercial Officer

Expert in product commercialization and market expansion with a proven track record.

Michael Chen - CTO Tropikia Group

Michael Chen

Chief Technology Officer

Leading our technology initiatives and digital transformation efforts.

Founder

Tropikia Group helps companies launch and scale products in new markets—Africa-first—through trusted local execution, strategic partnerships, and technology. Our founder recognized that many great products fail not due to lack of quality, but because they lack the right commercialization strategy and market entry support, especially in emerging markets.

We combine strategic partnerships and capital support with technology-driven solutions and deep local market knowledge, helping companies navigate the complexities of product launch and market expansion across Africa and beyond. Our unique Africa-first approach has enabled numerous companies to successfully commercialize products and win in these high-growth markets.

Core Principles

Excellence

We strive for excellence in everything we do, from research to execution.

Integrity

Transparency and ethical conduct are fundamental to our operations.

Innovation

We continuously seek new approaches and technologies to improve outcomes.

Collaboration

We believe the best results come from diverse teams working together.

Our People

Our team consists of talented professionals from diverse backgrounds, including finance, technology, mathematics, and engineering. We value intellectual curiosity, analytical rigor, and collaborative spirit.

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Team Members
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Years Experience
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Countries Represented