Market entry strategy
Which market, which customers, which channel and which partners. We set the plan and execute it with you.
Practice · CON
Strategy that reaches the market.
We help technology companies find new markets and grow in them, and we help governments plan what to modernize. Our consultants plan the entry, then stay to carry it out with partners on the ground.
Services
From market strategy to market share.
Scaling and growth
Operating support to grow past the first launch into new regions and product lines.
Risk mitigation
Assessment and protection against the market, operational and regulatory risks of a new territory.
Market research and analysis
Evidence on demand, pricing and competition before you commit to a market.
Strategic partnerships
Introductions to our network of local partners in Africa and other emerging markets for distribution, operations and compliance.
Technology and analytics
Our technology practice supplies the data and tools each engagement needs.
Managing risk
Risk managed from the first day.
New markets reward preparation. We treat risk work as part of the launch plan and review it throughout the engagement.
- Market risk assessment and validation
- Real-time market monitoring
- Diversification across markets and product categories
- Scenario analysis and contingency planning
- Regular risk reviews
Sectors
Industries we know.
Technology
Software, SaaS, AI and emerging technologies.
Consumer and retail
E-commerce, consumer brands and retail innovation.
Industrial
Manufacturing, logistics and industrial technology.
Partnerships
Partnering across the private and public sectors to put new technology and research to work.
Companies, government agencies and institutions work with us to bring new technology and current research into the way they operate.
Companies and investors
Businesses modernizing their products, operations and data so they can compete and grow in new markets.
Governments and institutions
Agencies and public institutions building new capabilities, developed by us or delivered with leading technology providers.
How we work with partners
Modernization
We replace outdated systems and processes with current technology and stay through the rollout.
Consulting
Our advisers assess what to adopt, plan the change and manage the risk along the way.
Knowledge sharing
Training, workshops and shared research, so partner teams can run and extend what we build together.
Ready to enter your next market?
Request a call and we will walk through your product, your target market and the first steps.